In March 2024, Finance Weekly conducted an in-depth interview with the Global President of Mahacina, focusing on how Mahacina is establishing a “World Factory Network” in the global coatings market through its “Franchise + Local Manufacturing” model. The feature highlights how Mahacina has successfully exported China’s mature coating production and management systems to emerging markets such as India, Indonesia, Africa, and the Middle East.
During the interview, Mahacina shared the core logic behind its global replication strategy—including brand licensing, formula export, smart factory deployment, regional exclusivity, profit models, and how green technologies help local governments and investors gain policy support and commercial returns.
Interview Highlights:
- Why doesn’t Mahacinaexport finished goods but instead exports the “factory model”?
- How can a factory be built in 6 months and achieve ROI in just 1 year?
- How do franchisees gain core manufacturing capabilities and control over distribution through Mahacina?
- In the ESG era, how are green building materials and policy incentives becoming a global necessity?